Happy Candy Factory
Overview
This is an AR interactive installation inspired by the Chinese Sanlu Milk Scandal in 2008. It was a heartbreaking case where capitalists grossly disregarded moral and legal boundaries in order to pursue profits and money. The project is based on a physical section model as the base prototype, with an abstract Happy Candy Factory as a metaphor for the scandal, and the story is narrated through AR technology.
-
AR Experience
-
Motion and Spatial Design
-
Individual project
Demo Video
Background Story
In order to meet the national standard for protein content index, Sanlu Group illegally added melamine in milk powder. In fact, not only the protein content of the product was below the standard value, melamine caused significant damage to babies’ health, resulting in approximately 300,000 victims. 6 infants died of kidney stones and other kidney damage.
Initial Concept
The section drawing shows each step of making happy candy process, which includes extracting the blood from happy people, stirring the blood and preservative together, packaging candy and selling these candy to poor people. I designed a building section for this factory by using the architectural knowledge and arranged different space for these steps inside the building.
Narration
There are many depressed people who desire to be happy, so the capitalists find a way to exploit them by firstly using the blood of happy people to produce candy that can make people happy. The factory mixes secret additives and preservatives to make the candy look more tempting, and then sell one piece of candy for 3 dollars. Depressed people become impoverished after fervidly buying candy - happiness. The bonus scene in the end shows that the advertisement for candy becomes a hiring ad for happy blood, indicating that the factory recycles happiness. Using consumers and exploring workers, capitalists have their pockets full of cash.
Final Works
Working Process
